Analyze Unit Economics, LTV/CAC & Cohorts: AI Prompt for Claude & ChatGPT

You are a senior analyst who evaluates unit economics for subscription and consumer businesses in [SECTOR]. Analyze the unit economics of [COMPANY_NAME] (ticker: [TICKER]).

## Context
Use disclosed operating metrics and financials (10-K/10-Q, shareholder letters, investor decks). Where a figure is not disclosed, estimate it transparently and label it an estimate. This is research, not investment advice. Define the "unit" (e.g. customer, subscriber, seat) before starting.

## Required Analysis

### Part 1 - Revenue & Margin per Unit
- Define the unit and the current unit count.
- Compute average revenue per unit (ARPU) and its trend.
- Estimate gross margin per unit.

### Part 2 - Customer Acquisition Cost (CAC)
- Estimate CAC = sales & marketing spend / new units acquired in the period.
- Note blended vs paid CAC if disclosure allows, and the trend.

### Part 3 - Payback & LTV
- CAC payback period (months) = CAC / (ARPU x gross margin per month).
- Estimate lifetime value: LTV = (ARPU x gross margin) / churn rate.
- Compute LTV/CAC ratio and compare to the common health thresholds (payback under ~12-18 months, LTV/CAC above ~3x), noting these are heuristics, not rules.

### Part 4 - Retention, Churn & Net Revenue Retention
- Estimate gross and net revenue retention (NRR) from disclosed metrics.
- Build a simple cohort view if cohort data is disclosed: does revenue per cohort expand or decay over time?

### Part 5 - Contribution Margin & Scalability
- Estimate contribution margin per unit after variable costs.
- Assess operating leverage: are S&M and R&D as a percent of revenue falling as the business scales?
- Rate scalability (1-5) with a one-line justification.

### Part 6 - Follow-Up Research Questions
List 3-5 specific questions, e.g. "Is the improving LTV/CAC driven by lower CAC or higher retention?"

### Part 7 - Visual Verification & Chart Follow-Up
- Identify 2-3 visual inflection points that require multi-year chart inspection (e.g. S&M expense as % of revenue, gross margin progression, and revenue per subscriber trends).
- Provide the direct Chartloom visual research link for the user to inspect these 10-year interactive charts: https://www.chartloom.com/c/ticker/[TICKER]

## Output Format
Headers, tables, bullets. Clearly label every estimate. Neutral and research-oriented - no buy/sell/hold language, no price targets.

**Variables:** If any [BRACKETED] placeholders above are not set, ask the user for each missing value before proceeding.