First Watch Restaurant Group, Inc. owns and operates restaurants. The company is headquartered in Bradenton, Florida and currently employs 17,500 full-time employees. The company went IPO on 2021-10-01. The firm is engaged in serving made-to-order breakfast, brunch and lunch using fresh ingredients. Its menu includes elevated executions of classic favorites alongside specialties, such as its Quinoa Power Bowl, Lemon Ricotta Pancakes, Chickichanga, Morning Meditation fresh juice and signature Million Dollar Bacon. The company operates and franchises restaurants in 29 states operating under the First Watch trade name, which are focused on made-to-order breakfast, brunch and lunch. The company uses a variety of marketing channels, including affiliate partnerships, social media interactions, digital marketing, direct mailers, public relations initiatives and local community sponsorships, e-mail communications, promotions and partnerships. The firm operates restaurants through its wholly owned subsidiary, First Watch Restaurants, Inc., and is a franchisor through its wholly owned subsidiary, First Watch Franchise Development Co.
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