MediaAlpha, Inc. is a marketing technology company, which engages in helping insurance carriers and distributors target and acquire customers through technology and data science. The company is headquartered in Los Angeles, California and currently employs 147 full-time employees. The company went IPO on 2020-10-28. The firm's technology platform brings together insurance carriers, agents, and high-intent consumers through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate hundreds of variables to generate conversion probabilities for each consumer, enabling its partners to align customer acquisition costs with expected customer LTV across the platform. Its platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking, resulting in accurate customer acquisition and LTV predictions. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. The company offers a self-service model, which enables its partners to directly manage the buying and selling process independently.
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