OUTFRONT Media, Inc. leases advertising space on out-of-home advertising structures and sites. The Company’s segments include Billboard and Transit. The Company’s inventory consists of billboard displays, which are primarily located on the heavily traveled highways and roadways in top Nielsen Designated Market Areas (DMAs), and transit advertising displays operated under exclusive multi-year contracts with municipalities in large cities across the United States. The firm's portfolio provides its customers with a range of options, from national, brand-building campaigns to hyper-local campaigns. In addition to leasing displays, it provides other value-added services to its customers, such as pre-campaign category research, consumer insights, print production, creative services and post-campaign tracking and analytics.
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