Zeta Global Holdings Corp.

Zeta Global Holdings Corp. operates as a marketing technology software company, which engages in the provision of enterprises with consumer intelligence and marketing automation software. The company is headquartered in New York City, New York and currently employs 3,300 full-time employees. The company went IPO on 2021-06-10. The firm empowers its customers to target, connect and engage consumers through software that delivers personalized marketing across all addressable channels, including email, social media, web, chat, Connected TV and video, among others. Its Generative AI (GenAI)-driven marketing solutions enable brands to personalize experiences on a scale, measure impact with precision and optimize marketing spending to increase return on investment. Its Zeta Marketing Platform (ZMP) is an AI-powered marketing platform with identity data at its core. Leveraging GenAI and machine learning, the ZMP processes billions of structured and unstructured data signals to predict consumer intent, optimize messaging and drive personalized messaging across all channels.