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Financial Metrics Guide

Comprehensive guide to financial metrics, ratios, and indicators used in stock analysis. Learn how to calculate, interpret, and use 70+ key metrics.

Price & Performance

Stock Price
Contextual
The price of one share right now, set by buyers and sellers trading the stock. It reflects what the market thinks the company is worth.
Performance vs S&P 500
Higher is Better
Compares the stock’s price change with the S&P 500 (500 large U.S. companies) over the same period. Above the S&P line means the stock did better than the market.
Performance %
Higher is Better
How much the stock price has gone up or down since the start of the selected period. The starting point is always 0%.
$10K Invested
Higher is Better
What $10,000 put into the stock at the start of the selected period would be worth now, based on price changes alone.
52-Week Performance
Contextual
How much the stock price has gone up or down over the past year.
YTD Performance
Contextual
How much the stock price has gone up or down since the start of this calendar year.
Beta
Contextual
How much the stock has historically moved compared with the overall market. Above 1 means bigger swings than the market; below 1, smaller.
Drawdown from 52W High
Contextual
How far the stock price is below its highest price of the past year. For example, -20% means it’s trading 20% under that peak.
% from 52-Week Low
Contextual
How far the stock price is above its lowest price of the past year. For example, +30% means it’s trading 30% over that low.
Drawdown from Peak
Contextual
How far the stock price is below its highest point in the selected period. 0% means it’s at that peak.

Revenue & Growth

Revenue
Higher is Better
All the money a company brings in from sales, before any costs are taken out. Often called the “top line.”
Revenue YoY Growth
Higher is Better
How much sales grew or shrank compared with the same period a year earlier.
Revenue QoQ Growth
Higher is Better
How much sales grew or shrank compared with the previous quarter. Shows recent momentum, but can swing with the seasons.
Forward Revenue Growth (FY)
Higher is Better
The sales growth analysts expect from this fiscal year to the next.
Forward Revenue Growth (NTM)
Higher is Better
The sales growth analysts expect over the next 12 months compared with the last 12 months.
Revenue Index (Base 100)
Higher is Better
Revenue shown as an index that starts at 100. A reading of 150 means revenue is 50% higher than at the start of the range.
Gross Profit
Higher is Better
Sales minus the direct cost of making the products or services. What’s left to pay for everything else.
Operating Income
Higher is Better
Profit from the company’s main business after day-to-day running costs, but before interest and taxes.
Operating Income (Loss)
Higher is Better
Profit or loss from the company’s main business, before interest and taxes.
Operating Income YoY Growth
Higher is Better
How much profit from the core business grew or shrank versus a year earlier. Growing faster than sales usually means margins are widening.
Operating Income Index (Base 100)
Higher is Better
Operating profit shown as an index that starts at 100. Paired with the Revenue Index, it shows whether profit is growing faster than sales.
EBITDA
Higher is Better
Profit from operations before interest, taxes, and the gradual write-down of assets (depreciation and amortization). A rough measure of earning power.
EBIT
Higher is Better
Earnings before interest and taxes: profit from the business before borrowing costs and taxes. Usually very close to operating income.
Free Cash Flow
Higher is Better
Cash left over after running the business and paying for investments like equipment and buildings. It can fund dividends, buybacks, debt repayment, or growth.
SBC-Adjusted Free Cash Flow
Higher is Better
Free cash flow minus the value of stock given to employees as pay. A stricter view, since that stock pay dilutes shareholders.
Operating Cash Flow
Higher is Better
Cash the business brings in from day-to-day operations, before spending on equipment and other investments.
Net Income
Higher is Better
The final profit after every cost, interest payment, and tax. Often called the “bottom line.”
Income (Loss) from Continuing Operations Before Tax
Higher is Better
Profit or loss before taxes from the businesses the company is keeping (excludes units being sold or closed).
Income (Loss) from Continuing Operations After Tax
Higher is Better
Profit or loss after taxes from the businesses the company is keeping (excludes units being sold or closed).

Profitability & Margins

Gross Margin
Higher is Better
The percentage of each sale left after paying the direct cost of making the product. Higher means more room to cover other costs.
Operating Margin
Higher is Better
The percentage of each sale kept as profit after day-to-day running costs. Shows how efficiently the core business makes money.
Incremental Operating Margin
Higher is Better
How much of each extra dollar of sales becomes extra operating profit. A high number means profit is growing faster than sales.
EBITDA Margin
Higher is Better
EBITDA as a percentage of sales. A rough view of how much operating profit each dollar of sales produces.
Net Income Margin
Higher is Better
The percentage of each sale that ends up as final profit after all costs, interest, and taxes.
Dividend Payout Ratio
Contextual
The share of profit paid to shareholders as dividends. 40% means 40 cents of every dollar of profit was paid out.
Operating Cash Flow Margin
Higher is Better
Operating cash flow as a percentage of sales. Shows how much real cash each dollar of sales brings in.
Free Cash Flow Margin
Higher is Better
Free cash flow as a percentage of sales. Shows how much cash is left from each dollar of sales after investing in the business.
S&M as % of Revenue
Contextual
Sales and marketing spending as a percentage of sales. Shows how much the company spends to win customers.
SG&A as % of Revenue
Contextual
Sales, marketing, and overhead costs (SG&A) as a percentage of sales. A falling number often means the business is getting leaner.
R&D as % of Revenue
Contextual
Research and development spending as a percentage of sales. Shows how much the company invests in new products and technology.
G&A as % of Revenue
Contextual
Overhead costs like management, legal, and accounting as a percentage of sales. Lower usually means leaner operations.
Cost of Revenue as % of Revenue
Contextual
The direct cost of making products or services as a percentage of sales. Equal to 100% minus gross margin.
Diluted EPS (GAAP)
Higher is Better
Profit per share under official accounting (GAAP) rules, counting shares that could be created later, like from employee stock options.
Basic EPS (GAAP)
Higher is Better
Profit per share, using the current share count only. Slightly higher than diluted EPS, which also counts shares that could be created later.
Basic Earnings Per Share
Higher is Better
Profit per share using the current share count, without adding shares that could be created later.
Diluted EPS YoY Growth (GAAP)
Higher is Better
How much profit per share (EPS) grew or shrank versus a year earlier, using official accounting (GAAP) figures.
Diluted EPS (Non-GAAP)
Higher is Better
Profit per share as the company reports it after removing one-off costs, like restructuring. Often called “adjusted EPS.”
Analyst-expected Diluted EPS (Non-GAAP)
Higher is Better
The average adjusted profit per share analysts expected just before the company reported its quarterly results.
EPS Surprise vs. Consensus (%)
Contextual
How much reported profit per share beat or missed what analysts expected, as a percentage. Positive means a beat.
Rule of 40
Higher is Better
Sales growth plus EBITDA margin over the last 12 months. Common for software companies; 40% or more is often seen as a healthy mix of growth and profit.

Expenses & Costs

Cost of Revenue
Lower is Better
The direct cost of making the products or services sold, like materials and labor. Also called COGS.
Operating Expenses
Lower is Better
Costs of running the business beyond making the product, like sales, admin, and research.
Other Operating Expenses
Contextual
Operating costs that don’t fit other categories, such as restructuring or legal charges.
Research & Development (R&D)
Contextual
Money spent developing new products and technology.
Depreciation & Amortization
Contextual
An accounting cost that spreads the price of buildings, equipment, and other assets over the years they’re used. No cash leaves the business.
Interest Expense
Lower is Better
The cost of borrowing money: interest on loans and bonds.
Interest Income
Higher is Better
Interest earned on the company’s cash and investments.
Interest Paid
Contextual
Cash actually paid in interest on debt during the period.
Tax Expense
Contextual
Income taxes recorded for the period, including taxes that will be paid later.
Income Taxes Paid
Contextual
Cash actually paid in income taxes during the period. Can differ from the tax expense on the income statement.
SG&A Expenses
Lower is Better
Selling, general, and administrative costs: sales, marketing, office salaries, rent, and other overhead.
Sales & Marketing (S&M)
Contextual
Spending on advertising, promotions, and sales teams to win new customers.
General & Administrative (G&A)
Lower is Better
Overhead costs like executive pay, legal, accounting, and rent that aren’t tied to sales or production.

Valuation Multiples

Market Cap
Contextual
The total value of all the company’s shares: share price times the number of shares.
Enterprise Value
Contextual
The value of the whole business: market cap plus debt, minus cash. Roughly what an acquirer would pay for the entire company.
Price-to-Earnings Ratio (P/E)
Contextual
Share price divided by profit per share over the last 12 months. Shows how many dollars investors pay for each $1 of yearly profit.
PEG Ratio (Price/Earnings to Growth)
Lower is Better
The P/E ratio divided by how fast profit per share is growing. Helps judge whether a P/E looks high or low given the company’s growth.
Forward P/E
Contextual
Share price divided by the profit per share analysts expect over the next 12 months.
Forward P/E (Current FY)
Contextual
Share price divided by the profit per share analysts expect for the current fiscal year.
Forward P/E (Next FY)
Contextual
Share price divided by the profit per share analysts expect for the following fiscal year.
Price-to-Sales Ratio (P/S)
Contextual
Market cap divided by sales over the last 12 months. Useful for companies that aren’t profitable yet.
Forward P/S
Contextual
Market cap divided by the sales analysts expect over the next 12 months.
Enterprise Value to Sales (EV/Sales)
Contextual
Enterprise value divided by sales over the last 12 months. Like P/S, but also accounts for the company’s debt and cash.
EV/EBITDA
Contextual
Enterprise value divided by EBITDA over the last 12 months. A common way to compare companies with different amounts of debt.
Forward EV/Adj. EBITDA
Contextual
Enterprise value divided by the adjusted EBITDA analysts expect next year.
Enterprise Value to EBIT (EV/EBIT)
Contextual
Enterprise value divided by EBIT over the last 12 months. Stricter than EV/EBITDA because it counts the cost of assets wearing out.
Enterprise Value to Free Cash Flow (EV/FCF)
Contextual
Enterprise value divided by free cash flow over the last 12 months. Values the whole business on the cash it generates.
Enterprise Value to SBC-Adjusted Free Cash Flow (EV/(FCF-SBC))
Contextual
Enterprise value divided by free cash flow after subtracting stock pay to employees. A stricter version of EV/FCF.
Price-to-Book Ratio (P/B)
Contextual
Market cap divided by book value: roughly what shareholders would keep if all assets were sold and all debts paid.
Price-to-Free Cash Flow Ratio (P/FCF)
Contextual
Market cap divided by free cash flow over the last 12 months. Shows how many dollars investors pay for each $1 of yearly cash.
Price to SBC-Adjusted Free Cash Flow (P/(FCF-SBC))
Contextual
Market cap divided by free cash flow after subtracting stock pay to employees. A stricter version of P/FCF.
Free Cash Flow Yield
Higher is Better
Free cash flow over the last 12 months as a percentage of market cap. Higher means more cash per dollar of market value.
Earnings Yield
Higher is Better
Yearly profit as a percentage of the share price, the flip side of P/E. A P/E of 20 equals a 5% earnings yield.
Dividend Yield
Contextual
The yearly dividend as a percentage of the share price. A 3% yield means $3 a year for every $100 of stock.
Free Cash Flow Yield (Enterprise Value)
Higher is Better
Free cash flow as a percentage of enterprise value. Like FCF yield, but also accounts for the company’s debt and cash.
FCF Yield (FCF-SBC)
Higher is Better
Free cash flow after stock pay to employees, as a percentage of market cap. A stricter version of FCF yield.
FCF Yield (EV-SBC)
Higher is Better
Free cash flow after stock pay to employees, as a percentage of enterprise value. A stricter version of EV-based FCF yield.
OCF Yield
Higher is Better
Operating cash flow over the last 12 months as a percentage of market cap. Higher means more cash per dollar of market value.
OCF Yield (EV)
Higher is Better
Operating cash flow as a percentage of enterprise value. Like OCF yield, but also accounts for the company’s debt and cash.
P/OCF
Lower is Better
Market cap divided by operating cash flow over the last 12 months. Shows what investors pay for each $1 of cash from operations.
EV/OCF
Lower is Better
Enterprise value divided by operating cash flow over the last 12 months. Like P/OCF, but also accounts for debt and cash.
EV/GP/RG
Contextual
Enterprise value divided by gross profit, then divided by sales growth. Like a PEG ratio for gross profit: lower means a lower valuation for the growth.

Financial Health & Leverage

Net Debt
Lower is Better
Total debt minus cash and short-term investments. Negative means the company has more cash than debt.
Total Debt
Lower is Better
All borrowed money, both short-term and long-term.
Debt-to-Equity Ratio
Contextual
Total debt divided by shareholders’ equity. Higher means the company relies more on borrowed money.
Debt to Assets
Lower is Better
The share of the company’s assets paid for with borrowed money.
Interest Coverage
Higher is Better
Operating profit divided by interest costs. Shows how many times over the company can pay its interest bills.
Net Debt to EBITDA
Lower is Better
Net debt divided by yearly EBITDA. Roughly how many years of operating profit it would take to pay off debt.
Current Ratio
Higher is Better
Short-term assets divided by bills due within a year. Above 1 means the company has more than enough to cover them.
Quick Ratio
Higher is Better
Like the current ratio, but leaves out inventory. Tests whether bills due within a year can be covered without relying on unsold goods.
Working Capital
Higher is Better
Short-term assets minus bills due within a year. The cushion available to run day-to-day operations.
Change in Working Capital
Contextual
Cash tied up in, or freed from, items like unpaid customer bills, inventory, and supplier bills. It raises or lowers operating cash flow.
Total Assets
Contextual
Everything the company owns, from cash and inventory to buildings, equipment, and brands.
Current Assets
Contextual
Assets expected to turn into cash within a year, like cash, money owed by customers, and inventory.
Total Liabilities
Lower is Better
Everything the company owes, including unpaid bills, loans, and bonds.
Current Liabilities
Contextual
Bills and debts due within a year, like supplier bills, short-term loans, and wages owed.
Noncurrent Liabilities
Contextual
Obligations due more than a year from now, like long-term debt and deferred taxes.
Total Equity
Higher is Better
What’s left for shareholders after subtracting everything the company owes from everything it owns. Also called book value.
Additional Paid-in Capital
Contextual
Money shareholders paid for shares above their small official face value (par value). Grows when the company issues new shares.
Long-Term Debt
Lower is Better
Borrowed money, like bonds and loans, that isn’t due for more than a year.
Short Term Debt
Contextual
Borrowed money that must be repaid within a year.
Net Cash Position
Higher is Better
Cash and investments minus total debt. Positive means more cash than debt; negative means more debt than cash.
Net Cash as % of Market Cap
Higher is Better
Net cash as a percentage of market cap. Shows how much of the company’s market value is backed by cash.

Efficiency & Returns

Return on Equity (ROE)
Higher is Better
Profit as a percentage of shareholders’ equity. Shows how much profit the company makes with the money owners have put in.
Return on Assets (ROA)
Higher is Better
Profit as a percentage of total assets. Shows how much profit the company makes from everything it owns.
Return on Capital Employed (ROCE)
Higher is Better
Operating profit as a percentage of the long-term money used to run the business. Higher means that money is being used more efficiently.
Return on Invested Capital (ROIC)
Higher is Better
After-tax operating profit as a percentage of the money shareholders and lenders have put into the business. Higher means each dollar earns more.
Asset Turnover
Higher is Better
Sales divided by total assets. Shows how many dollars of sales each $1 of assets produces.
Revenue per Employee
Higher is Better
Yearly sales divided by the number of employees. A simple measure of how productive the workforce is.
Operating Profit per Employee
Higher is Better
Operating profit divided by the number of employees. How much profit each employee generates on average.
Free Cash Flow per Employee
Higher is Better
Free cash flow divided by the number of employees. How much cash each employee generates on average.

Capital Management & Per Share

Shares Outstanding
Lower is Better
The average number of company shares held by investors during the period. A falling count means each share owns more of the company.
Shares Outstanding (Diluted)
Lower is Better
Shares held by investors plus shares that could be created later, such as from employee stock options.
Capital Allocation
Contextual
Cash returned to shareholders through dividends and share buybacks.
Share Dilution & Issuance
Contextual
New shares created versus shares repurchased. Creating more shares than are repurchased shrinks each shareholder’s slice of the company.
FCF per Share
Higher is Better
Free cash flow divided by the number of shares. The cash each share generates after investments.
OCF per Share
Higher is Better
Operating cash flow divided by the number of shares. The cash each share generates from day-to-day operations.
SBC-Adjusted FCF per Share
Higher is Better
Free cash flow minus stock pay to employees, divided by the number of shares. A stricter view of cash per share.
Revenue per Share
Higher is Better
Total sales divided by the number of shares. Rising figures mean each share is backed by more sales.
Dividend per Share
Contextual
The cash dividend paid for each share during the period.
Stock-Based Compensation
Lower is Better
The value of stock given to employees as pay. No cash leaves the business, but new shares dilute existing shareholders.
Employee Count
Contextual
The total number of employees, as reported in yearly filings.
Net Dividends Paid
Contextual
Cash paid to shareholders as dividends during the period.
Common Stock Repurchased
Contextual
Cash spent repurchasing the company’s own shares. Fewer shares means each remaining share owns more of the company.

Assets & Balance Sheet Items

Cash & Cash Equivalents
Higher is Better
Cash on hand plus very safe investments that turn into cash within about three months.
Cash & Short Term Investments
Higher is Better
Cash plus short-term investments: the money the company can get to quickly.
Short Term Investments
Contextual
Investments that turn into cash within a year, like Treasury bills.
Total Investments
Contextual
All the company’s investments, both short-term and long-term.
Long Term Investments
Contextual
Investments the company plans to keep for more than a year, like bonds or stakes in other companies.
Cash & Investments
Higher is Better
All the cash and investments the company has, both short-term and long-term.
Cash at End of Period
Higher is Better
The company’s cash balance at the end of the period.
Accounts Receivable
Contextual
Money customers owe the company for sales already made but not yet paid for.
Other Receivables
Contextual
Money owed to the company from sources other than customers, like tax refunds.
Inventory
Contextual
Products and materials the company has on hand but hasn’t sold yet, from raw materials to finished goods.
Fixed Assets
Contextual
Buildings, equipment, and other physical assets used to run the business, minus wear and tear (depreciation).
Goodwill
Contextual
The extra amount paid for acquired companies above the value of their assets. It can be written down if an acquisition disappoints.
Intangible Assets
Contextual
Non-physical assets like patents, brands, customer relationships, and software.
Goodwill & Intangible Assets
Contextual
Goodwill plus other non-physical assets like brands, patents, and technology.
Total Payables
Contextual
Money the company owes suppliers and others for goods and services already received.
Accounts Payable
Contextual
Money the company owes suppliers for goods and services it has received but not yet paid for.
Accrued Expenses
Contextual
Costs the company has already run up but not yet paid, like wages, interest, and taxes.
Other Current Liabilities
Contextual
Short-term obligations that don’t fit other categories, like taxes or bonuses owed.
Retained Earnings
Higher is Better
All the profit kept in the business over the years instead of being paid out as dividends.
Deferred Revenue
Contextual
Money customers have paid upfront for products or services not yet delivered. Common in subscription businesses.
Other Current Assets
Contextual
Short-term assets that aren’t cash, customer payments due, or inventory, such as prepaid expenses.
Other Non-current Assets
Contextual
Long-term assets that don’t fit other categories, such as deferred tax assets.

Cash Flow Activities

Capital Expenditures (CAPEX)
Contextual
Cash spent on long-term assets like buildings, equipment, and machinery, whether new or upgraded.
Investments in Property, Plant & Equipment
Contextual
Cash spent on property, plant, and equipment (PP&E), like factories, offices, and machinery.
Net Cash Flow from Operating Activities
Higher is Better
Cash generated or used by the company’s day-to-day operations, as reported on the cash flow statement.
Net Cash Flow from Investing Activities
Contextual
Net cash spent on or received from investments, like equipment, acquisitions, and securities. Usually negative for growing companies.
Purchases of Investments
Contextual
Cash spent purchasing investments, such as bonds and other securities.
Sales/Maturities of Investments
Higher is Better
Cash received when investments are sold or reach their end date.
Other Investing Activities
Contextual
Investing cash flows that aren’t equipment spending, acquisitions, or investment purchases and sales.
Acquisitions (Net)
Contextual
Cash spent acquiring other businesses, minus any cash those businesses already had.
Net Cash Flow from Financing Activities
Contextual
Net cash from borrowing, repaying debt, issuing shares, paying dividends, and share buybacks.
Net Debt Issuance
Contextual
New borrowing minus debt repaid. Positive means the company borrowed more than it paid back.
Other Financing Activities
Contextual
Financing cash flows that aren’t borrowing, share issuance, buybacks, or dividends.
Net Change in Cash
Contextual
How much the company’s cash balance rose or fell during the period.
Deferred Income Tax
Contextual
Taxes recorded as an expense but not yet paid in cash, or the reverse. A timing adjustment on the cash flow statement.
Effect of Forex Changes on Cash
Contextual
How much the cash balance changed because of currency exchange rate moves.

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